Archive for March, 2006

Llamawerx and NJSOP Unveil Web Redesign

Monday, March 20th, 2006

RALEIGH, NC — Llamawerx is proud to announce a website redesign for the New Jersey Society of Optometric Physicians (NJSOP). With over 700 members, NJSOP is dedicated to advancing the profession of optometry and serving optometrists in meeting the eye care needs of the public.

The redesigned site sports a sleeker, more professional look along with expanded content. According to Doug Griswold, CEO of Llamawerx, “The site focuses on delivering information to the Society’s members in a simple and effective manner. Internet expectations are constantly rising and we wanted to create a site capable of supporting those expanding expectations,” continued Griswold. “A lot of the effort is behind-the-scenes and in the members-only portion of the web site.”

“When we began working with Llamawerx, we had an idea of how we wanted the site to look and feel, but we weren’t sure what steps needed to be taken in order to accomplish this daunting task,” said Rebecca Kelly, NJSOP’s Director of Public Relations. “Working with the Llamawerx team, we have been able to narrow the focus of the site from a loose collection of consumer and member content, to targeted member information.

“Like many professionals, our members need the ability to network with each other, be informed of important developments, as well as know about company-sponsored events,” continued Kelly. “The goal is to keep our members connected with our society, to each other, and to the optometric community, which we feel this site has greatly helped us to accomplish. Llamawerx was able to provide us with a strong foundation for our site, and we look forward to expanding it in the near future.”

“When we work with clients, we take into consideration their needs, their target audience, and their budget,” added Griswold. “Large companies or small businesses, we find unique solutions to tie it all together.”

To view the redesigned website, visit